For me I like them a lot, my lips are VERY dry and I need to apply a lip balm quite often or else lipsticks stick to dry areas too much. So to have something that is not only rich in colour but also good for moisturizing my lips is great. They apply easily and you don't need to be too precise as they do sheer out. Cherry Tart and Cupcake both have small glitter pieces in but this isn't very noticeable when applied. They are very long wearing, which is expected from a lip butter.
The packaging is one of the things I like about these, the colour on each one matches the colour of the product inside. There is also a clear top so you can see what the actual product looks like which is nice for when you're looking for a certain colour. I've signed up for the release date email as these will likely sell out very quickly. They sell for $7.99/£7.99
Have you signed up for the release email? Will you be purchasing any? Do you have a particular colour you want to buy?